The latest Nike Women Summer 2019 range was recently unveiled and it featured a range of multifunctional collections, all of which are constructed to be driven by performance without disrupting the functional movement flexibility. Design director Jessica Lomax states, "when a female athlete dresses, she wants a sense of freedom [...] we wanted to create collections that take her through every part of her day, with no compromise to style or performance."
The Tech Pack is one of the capsules for the season, comprised of training pieces made from engineered knit and woven materials. The blend of details draw a street-inspiration, whilst the Icon Clash collection from the range is catered towards athletes who participate in a wide range of sports.
The standout item in the entire collection is the 'FE/NOM Flyknit Bra' -- it is the first-ever sports bra to be constructed from the label's Flyknit material and has gone through over 600 hours of biometric testing to fit the body comfortable. The bra selection offers 57 styles with three levels in an expansive size selection up to 44G, constructed from three innovative concepts and 12 materials.
Knit-Constructed Performance Sportsbras
The Nike Women Summer 2019 Range is Multi-Functional
Trend Themes
1. Multifunctional Sports Apparel - Opportunity to create performance-driven apparel that provides functional movement flexibility for athletes.
2. Engineered Knit Technology - Disruptive innovation opportunity to use knit and woven materials in the construction of sports apparel, combining style and performance.
3. Biometric Testing for Fit - Innovative opportunity to apply biometric testing to ensure comfortable and tailored fit for sports bras and other apparel.
Industry Implications
1. Sportswear - Opportunity for sportswear brands to develop multifunctional collections that prioritize style and performance.
2. Textile Manufacturing - Disruptive innovation opportunity for textile manufacturers to explore engineered knit technology for sports apparel production.
3. Fitness and Athleisure - Innovation opportunity for companies in the fitness and athleisure industry to incorporate biometric testing in apparel development for better fit and comfort.