Japanese luxury imprint sacai serves up an edible Nike Waffle footwear at a popup restaurant space in Tokyo. It is served at Tokyo Burnside with the authorization approval of Nike along with a menu that is led by the talents of the iconic Ghetto Gastro. It features a selection of brunch items and each one is shaped like the sole unit of a sneaker with the iconic Swoosh stamped onto the meal.
It is a sweet and savory design and served with 'Strawberry Haze' with strawberries and a scoop of coconut ice cream. Another flavor is 'Black Power' which is a black chocolate waffle with plantain ice cream. This is followed by Chicken Coup which is fried chicken with a matcha waffle and salad greens. It is rounded out by Triple C with corn waffles, crabs salad, and caviar.
Sneaker-Inspired Pop-Up Waffles
The Nike Waffle Footwear Opens up in a Tokyo Restaurant
Trend Themes
1. Edible Fashion - Disruptive innovation opportunities in creating more edible fashion-inspired dishes in popup restaurants using celebrity chefs collaborations.
2. Sneaker Cuisine - Disruptive innovation opportunities in creating more sneaker-themed dishes in popup restaurants using iconic brand partnerships for marketing and promotion.
3. Sustainable Sneaker Food - Disruptive innovation opportunities in creating more sustainable food made from sneaker-inspired designs for ecological and artistic interest.
Industry Implications
1. Fashion - Disruptive innovation opportunities in creating more fashion-inspired dishes in popup restaurants while promoting fashion brands' styles and upcoming products.
2. Food and Beverage - Disruptive innovation opportunities in creating more unique and creative dishes for popup restaurant menus inspired by popular brand collaborations and celebrity chef pairings.
3. Sustainability - Disruptive innovation opportunities in creating more sustainable food options for restaurants and customers by exploring and promoting artistic interpretations of ecological designs like the sneaker-inspired dishes.