Nike unveiled its Black History Month clothing collection and a new donation initiative as part of its 2020 commitment to racial justice. The sporting brand is donating a total of $7.75 million to four education innovation initiatives and social justice reform organizations.
The clothing collection continues the company's ongoing celebration of Black heritage that first began in 2005. Apparel bearing the phrase "Future Movement" is featured throughout the collection. In addition, the athleticwear retailer introduced three sneaker styles designed by Black creators. The sneakers feature Easter eggs throughout the design scheme, such as flags of African and Caribbean countries to showcase solidarity among black communities across the world. Nike will also launch a new episode of its Future Movement Broadcast on February 22nd to further support the launch.
Black History Month Apparel
Nike Unveiled its Black History Month Range and Donation Initiative
Trend Themes
1. Black Heritage Apparel - Clothing brands can create clothing collections that celebrate Black heritage and culture to appeal to consumers who seek to align with social justice movements.
2. Education Innovation - Education innovation initiatives aimed at uplifting marginalized communities can be an avenue for businesses to show commitment to social justice causes and promote diversity and inclusion.
3. Collaboration with Creators - Collaboration with Black creators and influencers can help companies authentically promote inclusivity and diversity, appeal to Gen Z and millennial consumers, and create a more representative product offering.
Industry Implications
1. Athleticwear Retail - Athleticwear retailers can create collections that celebrate Black heritage and culture to appeal to consumers who are seeking to align with social justice movements.
2. Education Technology - Education technology companies can provide resources and innovations aimed at uplifting marginalized communities to help close the education equity gap.
3. Brand Marketing - Companies can leverage partnerships with Black creators and influencers in their marketing campaigns to increase brand authenticity and credibility among younger consumers who support social justice causes.