Nike Therma Sphere Max is a new line of apparel that reacts to its wearer's body temperature.
In cold conditions, the body strains to maintain a normal temperature, which can significantly impact an athlete's ability to perform. That's the idea behind the Nike Therma Sphere Max apparel, a line of athletic wear that actively works to keep body heat regulated in cold temperatures. The Nike Therma Sphere Max technology debuted at an event called Heat Rises in New York, where models demonstrated the apparel in a 32-degree Fahrenheit room.
Nike is also releasing AeroReact, a breathable fabric that actively cools in reaction to body temperature. Nike says that its goal is to "empower you to defy the elements," allowing Nike apparel wearers to be active and perform to the top of their capacity year-round.
Temperature-Sensitive Running Gear
The Nike Therma Sphere Apparel Line Reacts to Body Heat
Trend Themes
1. Temperature-adaptive Apparel - There is an opportunity for apparel companies to develop clothing lines that work with the body's natural responses to heat and cold to improve athletic performance.
2. Smart Fabric Technology - The market is ripe for materials that can actively monitor and regulate body temperature in real-time as people exercise and undertake other physical activities.
3. Climate-controlled Sports Gear - A new market could emerge for sports gear that actively adjusts to different temperature conditions, improving performance and comfort.
Industry Implications
1. Sports Apparel - Sports clothing manufacturers could differentiate themselves by developing temperature-regulating clothing lines that improve athletic performance.
2. Textiles - Textile manufacturers could invest in research and development to create fabric that reacts to changes in temperature, offering new possibilities for the fashion and sportswear industry.
3. Athletic Performance Technology - Companies could develop new smart solutions that monitor and regulate how the body responds to temperature changes in real-time, allowing for improved athletic performance and better sports gear design.