The Nike Sportswear Liberty Collection for the spring of 2011 adds a lovely feminine touch to a line of low and high-top sneakers.
The line features a heavy floral-printed design in five different styles and an array of colors. Pretty femmes who want a soft and girlish look on a pair of rad kicks should opt for the Nike Sportswear Liberty Collection. It is certainly a fresh look for the upcoming spring weather.
Implications - The importance of comfort is becoming increasingly more important to consumers when purchasing clothing. By offering a product that combines style and practicality, a company will appeal to buyers who are concerned with comfort but refuse to sacrifice style. As heavy floral prints become more popular in high fashion, customers want items that reflect the runway styles but work for their lifestyle.
Flower Power Shoes
Nike Sportswear Liberty Collection in a Blooming Look
Trend Themes
1. Floral-printed Design - Companies should consider adding floral prints to their product lines to appeal to customers wanting a feminine touch on practical items.
2. Comfort-style Combo - Offering products that combine comfort and style can attract buyers concerned with practicality but unwilling to forego fashion.
3. Fashionable Sneakers - Manufacturing high-top and low-top sneakers can be an innovative approach to appeal to customers who want functional footwear without sacrificing fashion.
Industry Implications
1. Fashion - The fashion industry can incorporate floral prints in their designs and offer comfortable yet stylish options.
2. Footwear - Footwear companies can manufacture both high-top and low-top sneakers with trendy, floral-printed designs.
3. Retail - Retail companies can diversify their offerings to include trendy, fashionable sneakers to attract consumers seeking stylish and functional footwear.