A sportswear giant and skateboarding label come together in crafting the Nike SB x Antihero collection after a long desire of working with one another. The two brands draw assistance from professional skateboarder Brian Anderson, and Nike SB members Daan van der Linden and Grant Taylor in crafting the collaborative project. It's special because these individuals are artists in addition to their athleticism. The Nike SB x Antihero series includes a pair of Nike SB Zoom Dunk High Pro shoes, the Nike SB Zoom Blazer Low sneakers, a jersey, a jacket, and a backpack.
The Dunk High Pro silhouettes are black with a gum sole and have Ander's signatures signed on the left heel, accented with the numbers "1" and "8" as a symbol of A nd H for Antihero. Taylor's signature are found on the heel of the left shoe of the Zoom Blazer Low.
Signed Collaborative Collections
The Nike SB x Antihero Collection Finally Comes to Fruition
Trend Themes
1. Collaborative Collections - The trend of collaborations between different brands offers opportunities for disruptive innovation in product design and marketing strategies.
2. Athlete-driven Fashion - The emergence of fashion collections driven by athletes opens up opportunities for disruptive innovation in merging sports performance and style.
3. Artistry in Athleisure - The trend of incorporating artistic elements into athleisure products presents opportunities for disruptive innovation in creating unique and visually appealing sportswear pieces.
Industry Implications
1. Sportswear - The sportswear industry can explore disruptive innovation opportunities by collaborating with different brands and infusing artistic elements into their product lines.
2. Skateboarding - The skateboarding industry can leverage collaborations with established sportswear brands to bring innovative and art-inspired products to the market.
3. Athleisure - In the realm of athleisure, there are disruptive innovation opportunities in partnering with athletes and artists to create unique and fashion-forward sportswear collections.