The Nike Running 2013 We Will #MakeItCount campaign entices people to get up, get motivated and get fit to build a healthy and balance lifestyle. The campaign calls upon consumers to pledge their resolutions and make them happen in 2013.
The clever athletic campaign features a series of photographs, a social media concept and an interactive element. Firstly, the photographs released to promote this movement feature groups of people running with bold white writing overlay. Bold pictures include a couple running together with the caption "NOTHING CAN STOP US" followed by the #MakeItCount and a Nike+ symbol. These ads are inspirational and pack a slew of motivational messages.
Nike encourages its followers to set goals, be active and make them happen with the Nike Running 2013 campaign.
Motivational Athletic Resolutions
The Nike Running 2013 Campaign Hits the World with a Hashtag
Trend Themes
1. Motivational Campaigns - Opportunity for businesses to create motivational campaigns that inspire people to achieve their goals and adopt healthy lifestyles.
2. Social Media Engagement - Opportunity for businesses to utilize social media platforms to engage with consumers and encourage them to participate in campaigns.
3. Interactive Advertising - Opportunity for businesses to create interactive advertising campaigns that capture the attention of consumers and promote brand engagement.
Industry Implications
1. Sportswear - Disruptive innovation opportunity for sportswear companies to develop products that are not only functional but also inspire and motivate individuals to stay active and achieve their fitness goals.
2. Fitness Apps - Opportunity for fitness app developers to create interactive platforms that allow users to set goals, track their progress, and receive motivational messages to stay committed to their fitness resolutions.
3. Advertising Agencies - Opportunity for advertising agencies to adopt interactive and engaging approaches to create campaigns that resonate with consumers and motivate them to take action.