The Nike Pro Bra collection has been slowly revolutionizing the way women and the rest of the world view this necessary piece of sportswear. With the addition of Hero, it's apparent that support and silhouette are huge areas of interest not only for the brand, but their customers as well.
An evolution of the Rival design, Hero joins the ranks of previous Nike Pro Bras in an effort to the right fit and support for all women. Julie Igarashi, VP Creative Director Women’s Training, says, "The bra’s fit and feel may be the difference between whether she has a good or bad workout -- or whether she works out at all -- so we obsess the small details to eliminate distractions and provide the right amount of support."
High-Support Sports Bras
The Hero Edition Brings a U-back Design to the Nike Pro Bra Collection
Trend Themes
1. High-support Sports Bras - The market for high-support sports bras is expanding, providing opportunities for innovation both in materials and functional design.
2. Advanced Fit Technologies - Innovations surrounding fit technology in sports bras can lead to more personalized and comfortable options for consumers, potentially disrupting the traditional sizing system.
3. Sustainable Sportswear - There is a growing demand for eco-friendly sportswear, presenting opportunities for the development of sustainable materials and production processes in the production of sports bras.
Industry Implications
1. Sports Apparel - The sports apparel industry is continuously expanding, with significant potential advancements in the design, materials, and functionalities of sports bras.
2. Fitness & Wellness - Amid the growing demand for fitness and wellness, the sports bra industry can provide essential support and comfort for women of all ages and sizes, offering significant opportunities for innovation.
3. Material Science - The development of new material science can offer critical advances in the production of sports bras, including breathable and moisture-wicking materials that will enhance the functionality of the product.