The Nike MOVE TO ZERO collection has been created by the activewear brand in a bid to help offer consumers a more eco-friendly range of gear to incorporate into their training regime. The collection includes a number of new and classic styles that are all crafted with sustainability at the forefront to avoid virgin material use, while highlighting recycled components. The collection includes sneakers, sportswear and more that don't hold back when it comes to technical capabilities to offer wearers a viable alternative to the existing styles on the market.
The Nike MOVE TO ZERO collection is part of the brand's ambitious zero waste target that it is targeting to achieve by 2025 to send no waste to the landfill.
Sustainable Activewear Collections
The Nike MOVE TO ZERO Collection Embraces Eco Fashions
Trend Themes
1. Eco-friendly Activewear - The trend of producing activewear with sustainable materials and practices continues to gain momentum, driven by consumer demand for environmentally conscious products.
2. Circular Fashion - Brands like Nike are moving towards a circular economy model, which focuses on minimizing waste and maximizing resources by using recycled materials and minimizing the use of virgin materials.
3. Sport-specific Sustainable Gear - As sustainability becomes a more common consideration in the fashion industry, activewear brands like Nike are developing gear for specific sports that is both high-performance as well as environmentally friendly.
Industry Implications
1. Activewear - The activewear industry is ripe for disruption through sustainable innovations in both design and production processes, as consumers become more conscious of their environmental impact.
2. Footwear - Sneaker brands like Nike can continue to innovate towards environmentally friendly alternatives like biodegradable materials that can help meet sustainability goals while still providing high-performance footwear.
3. Sustainable Fashion - The trend of sustainable fashion is growing across industries and creating new opportunities to develop new materials and production processes that can both minimize negative environmental impacts and improve the longevity of products.