Ahead of this weekend's NBA All-Star festivities, the Nike Hyperposite Area 72 sneakers are now available.
The concept behind these kicks is a top secret, highly classified section of desert in Texas. The colorway is designed to convey radioactive pulses running through the shoe by way of the orange veins on the shoe's side panel. As well, the gray and pale orange give the sneaker a dusty, desert feel. Also, the Nike swoosh is printed on the shoe in a burned style, which only adds to the mysterious look of these shoes.
Don't be surprised this weekend if stars like Chris Bosh, LaMarcus Aldridge or David Lee walk on the court wearing these. They command a whopping $319 and can only be purchased on eBay at the moment.
Glowing Vein Sneakers
The Nike Hyperposite Area 72 Sneakers Reflect Radioactive Pulses
Trend Themes
1. Reflective Sneaker Design - This trend presents an opportunity for shoe companies to experiment with innovative materials that reflect light and create unique visual effects on sneakers.
2. Desert-themed Aesthetics - This trend offers a chance for brands to incorporate earthy colors and desert-themed designs into their products to evoke a sense of adventure and mystery.
3. Limited Edition Luxury - This trend highlights the demand for exclusive and high-end sneakers, creating opportunities for luxury brands to collaborate with athletes and create limited edition footwear.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can leverage the reflective sneaker design trend to create visually captivating and performance-enhancing shoes that appeal to athletes and sneaker enthusiasts.
2. Fashion and Apparel - The fashion and apparel industry can explore the desert-themed aesthetics trend to develop clothing and accessories that embrace earthy tones and incorporate desert-inspired prints.
3. E-commerce - The e-commerce industry can take advantage of the limited edition luxury trend by partnering with brands to provide a platform for exclusive sneaker releases, catering to the demand for rare and collectible footwear.