Athletic apparel is often characterized by flashy aesthetics and lots of logos, but the new Nike Classic Cortez Premium sneakers have been unveiled by the brand as a distinct shift away from this notion.
Boasting an all-black design with a white outsole, the sneaker appears to not have any logos on the exterior and instead hides the classic Nike swoosh logo on the interior side in black. This makes the footwear style appear more neutral for consumers who are shifting away from blatant branding, but still want to access the benefits of the classic shoe design.
The Nike Classic Cortez Premium sneaker is crafted from genuine leather and is minimalistic enough for wear on a daily basis thanks to their distinctly subtle look.
Discreetly Branded Athletic Footwear
The Nike Classic Cortez Premium is Retro and Subdued
Trend Themes
1. Subdued Athletic Footwear - Athletic footwear with minimal branding is becoming popular among consumers who want a more subtle look.
2. Minimalistic Design - Minimalistic designs for both clothing and footwear are becoming more in demand.
3. Hidden Branding - Brands are starting to hide or minimize their logos on their products to cater to consumers who prefer subtlety over branding.
Industry Implications
1. Athletic Footwear - Athletic footwear brands have an opportunity to create more subtle and minimalistic designs to cater to changing consumer preferences.
2. Fashion/apparel - The minimalist trend is not only applicable to athletic footwear, but also to other fashion and apparel industries.
3. Marketing/advertising - As consumers shift away from overt branding, marketing and advertising industries must rethink their approaches by developing new ways to connect with this group.