The Nike ‘Brabot’ emphasizes the sneaker brand’s dedication to learning about the female body by using advanced technology to serve its customers better. Nike’s newest inclusive venture introduces a new soft tissue robot that will allow designers to test new sports bra models for shape and comfortability. The robot is designed to imitate breast tissue of multiple sizes. Nike has also developed ‘Hayley,’ a thermoregulation mannequin that mimics sweat production so the brand can test new apparel.
"We know more about the female body than ever before. Our investment in women’s research, sport science technology, and data visualization give us the ability to better understand her needs and create the best products possible for her," said Dr. Bridget Munro, Nike’s Women’s Research Director.
Innovative Bra Technology
Nike Has Developed a New 'Brabot' Technology for Its Sports Bra Line
Trend Themes
1. Inclusive Apparel - Developing technology to test athletic apparel on a range of body types presents opportunities for creating more inclusive products.
2. Soft Tissue Robotics - The development of soft tissue robots for product testing can lead to innovations in other industries, such as healthcare and prosthetics.
3. Thermoregulation Mannequins - Creating mannequins that mimic human sweat production can revolutionize product testing and development processes across numerous industries, including cosmetics and personal care products.
Industry Implications
1. Athletic Apparel - Advancements in soft tissue robotics and mannequin technology allows for more accurate testing of athletic apparel products, leading to a potential increase in customer satisfaction and sales.
2. Healthcare - The development of soft tissue robotics can be used to create more realistic prosthetic limbs, improving the quality of life for many people with disabilities.
3. Cosmetics - Using thermoregulation mannequins to test the effectiveness of sweat-resistant makeup and skincare products could lead to new, more reliable products and a boost in sales.