Illustrator Ivan Belikov works on the jersey designs for the Nike Beijing 99 competition which ran during April and May. The artist was commissioned by Nike Shanghai and agency W + K Shanghai through Illustration agency Amanacliq Shanghai.
The jerseys for Nike Beijing 99 boast intricate and mythically infused designs. When creating the visuals, Ivan Belikov drew on "military ranks in the Ming and Qing dynasties." Featuring a total of 11 beasts, the artist's work also boasts intricate depiction of Xiezhi, as well as Rhinoceros. The impeccable detail of the illustrations for the Nike Beijing 99 jerseys is truly what drives the collection and makes it stand out. The incorporation of artistic touches in sports apparel is a way for brands to capture the attention of consumers who are looking for something unique.
Intricate Mythical Jersey Designs
The Nike Beijing 99 Competition Boasts a Special Collection
Trend Themes
1. Intricate Mythical Designs - Opportunity for brands to incorporate detailed and mythical designs into their products to appeal to consumers seeking unique and visually striking items.
2. Artistic Touches in Sports Apparel - Brands can capture consumer attention by infusing artistic elements into sports apparel, adding a distinct and unique flair to their products.
3. Merging Tradition with Modern Design - Opportunity to blend traditional design influences, such as those from the Ming and Qing dynasties, with modern aesthetics to create visually captivating products.
Industry Implications
1. Sportswear - Sportswear companies can explore incorporating intricate mythical designs in their products to attract customers looking for unique and visually appealing athletic apparel.
2. Fashion - Fashion brands can experiment with artistic touches in their apparel, offering consumers a unique and visually striking alternative to traditional clothing options.
3. Design and Illustration - Design and illustration agencies can provide services to brands in creating visually captivating products that merge traditional design influences with modern aesthetics.