The Nike Air VaporMax sneakers were built with athletes in mind, with the brand taking the time to swap heavier components out for more lightweight ones to maximize one's performance.
To do this, the brand switched up the material that's often used for sneakers soles with "air bubble cushioning" -- providing support and comfort without slowing down the wearer. Offered in two different colorways, the sneakers come in a blue and white version, as well as a salmon and white one.
Both colorways have a blue and pink Swoosh logo on their sides, which marks the sportswear giant's branding while diversifying the color palette in a complementary way. Those interesting in picked up a pair for themselves will be able to find the Nike Air VaporMax staring March 26th 2017.
Colorful Air-Cushioned Sneakers
The New Nike Air VaporMax Sneakers Have a Lightweight Bubble Sole
Trend Themes
1. Air Bubble Cushioning - Opportunity for the development of lightweight and comfortable footwear using air bubble cushioning technology.
2. Colorful Sneaker Design - Opportunity for the creation of vibrant and diverse sneaker designs that appeal to different consumer preferences.
3. Lightweight Performance Footwear - Opportunity to design performance footwear that maximizes athlete performance by utilizing lightweight materials.
Industry Implications
1. Sports Footwear - Disruptive innovation opportunity for sports footwear companies to incorporate air bubble cushioning in their products.
2. Fashion and Design - Disruptive innovation opportunity for fashion and design industry to explore innovative color schemes and patterns for sneakers.
3. Athletic Performance - Disruptive innovation opportunity for companies focusing on athletic performance to develop lightweight footwear that enhances athlete performance.