These Nike Air Max 'Lanceiro' sneakers were designed by Fabricio Machado of the Brazilian sneaker blog SneakersBR to honor Brazilian culture and specifically the Mangue Bit movement.
Every aspect of the Nike Air Max 'Lanceiro' is inspired by Brazilian culture. The dotted shoe upper mimics the vibrant beads found on costumes in Pernambuco, while a speckled midsole channels the region's signature muddy swamps.
Implications - Companies that define Americanization such as Nike, Starbucks and McDonald's are losing consumer interest as people are striving for diverse cultural influences in their everyday lives. The majority of the public is more interested in a mosaic than a melting pot, and the maintenance of culture in consumer products is the first step in this direction.
Brazilian Culture Sneakers
Nike Air Max ‘Lanceiro' Honors Mangue Bit
Trend Themes
1. Cultural Tribute Sneakers - Designing sneakers to pay tribute to different cultures and movements.
2. Cultural Influenced Products - Incorporating cultural elements in everyday consumer products to cater to diverse groups of people.
3. Mosaic Culture - Embracing multiculturalism by creating products that highlight different cultures and allow for diverse representation.
Industry Implications
1. Footwear - Footwear companies like Nike and Adidas can create different sneaker designs for different cultures and movements.
2. Consumer Goods - Consumer goods companies can incorporate cultural elements in their products to highlight diversity.
3. Fashion - Fashion designers can create clothing items that pay homage to different cultures, allowing for diverse representation in the fashion industry.