Ladies, the wait for summer will be unbearable after you see the new Spring/Summer 2011 Nike 6.0 Women’s lookbook. This lookbook features female athletes Monyca Byrne-Wickey, Carissa Moore, Ellery Hollingsworth and Lakey Peterson sporting the hottest in Nike activewear.
I applaud Nike’s use of actual female athletes in their new lookbook. I’d much rather see actual surfers modeling Nike’s new board shorts than some pouty-faced model who has probably never ridden a wave in her life.
Alluring Surfer Girl Lookbooks
The Spring/Summer 2011 Nike 6.0 Women's Lookbook
Trend Themes
1. Female Athlete Activewear - Activewear featuring female athletes as models disrupts traditional modeling standards.
2. Authentic Representation Lookbooks - Using authentic representations of athletes in lookbooks disrupts traditional fashion industry standards.
3. Sports-inspired Fashion - Combining sports and fashion creates innovative product opportunities for both industries.
Industry Implications
1. Fashion Industry - Fashion brands can disrupt their industry by using authentic representations of athletes in their lookbooks.
2. Athletic Apparel Industry - Using female athletes as models can create disruptions in the athletic apparel industry and disrupt traditional marketing methods.
3. Sports Industry - Sports brands can expand their offerings by combining sports and fashion to create innovative products that disrupt both industries.