New Balance launches the new Night Tide colorway adorning its 237 sneaker silhouette for the colder seasons of the year. The shoe's palette nods to the Joker with deep green and bright purple accents throughout the design. In terms of the overall look, there is a sense of 70s theme as well, as the heritage shoe remains consistent with the shape, evolving through hues instead.
The villain's iconic purple and green outfit is channeled throughout the upper predominantly. The upper sees mesh material blended with microfiber in dark green. It is then layered with purple suede materials around the throat of the shoe. Branding details come through at the large N logo on the side in a stark white.
Villain-Themed Tonal Footwaer
New Balance's Night Tide Colorway is Reminiscent of the Joker
Trend Themes
1. Villain-themed Footwear - New Balance's Night Tide Colorway is a perfect example of the trend of villain-themed footwear that is gaining popularity.
2. Heritage Sneakers - The Night Tide colorway release demonstrates the growing trend of heritage sneakers being updated with modern twists.
3. 70s Color Palettes - The color palette of the Night Tide colorway, reminiscent of the 70s, is becoming an increasingly popular trend in sneaker design.
Industry Implications
1. Fashion - This trend of villain-themed footwear and updated heritage sneakers offers an opportunity for fashion companies to create unique and eye-catching designs.
2. Sports Apparel - With the increasing trend of fashion-focused sneakers, sports apparel companies have an opportunity to expand their reach into the fashion sphere.
3. Footwear Manufacturing - The trend of 70s color palettes in sneaker design could offer opportunities for footwear manufacturers to create nostalgic and stylish designs for consumers.