London-based streetwear label Nicce is launching its Spring/Summer 2015 collection beginning with the release of a lookbook starring Barney Aspinall.
When designing the collection, Mitchel Galvin-Farnol incorporated looks from across the European music scene. The end result is streetwear featuring vibrant, eclectic patterns that Aspinall wears with ease, resembling a street-savvy club kid of sorts. Even the neutral-toned offerings (available in grays, navy and white) still feature a range of patterns. Photographer Matthew Comer shot Aspinall rocking the various looks from the Nicce SS15 collection in the comfort of his home.
If you believe that your streetwear is missing some influence from the electronic music world, then you might want to check out the collection.
Club Kid Streetwear
The Spring/Summer Nicce Collection Features Raver-Friendly Patterns
Trend Themes
1. Streetwear Fashion - Disruptive innovation opportunity: Create streetwear clothing that incorporates elements from different music scenes to appeal to a diverse range of customers.
2. Raver Fashion - Disruptive innovation opportunity: design clothing that combines bold and vibrant patterns with a street-savvy aesthetic to attract the club kid market.
3. Home Photoshoots - Disruptive innovation opportunity: Offer a service where customers can have their photoshoots in the comfort of their own homes, creating a more personal and relaxed atmosphere.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Utilize inspiration from various music scenes to create unique and eye-catching streetwear collections.
2. Photography - Disruptive innovation opportunity: Specialize in capturing unique and creative home photoshoots, providing customers with a convenient alternative to traditional studio setups.
3. Music & Nightlife - Disruptive innovation opportunity: Collaborate with streetwear brands to create clothing collections that reflect the style and vibe of different music scenes, targeting the club kid market.