NHIZ and Champion recently launched a series of t-shirts that feature a dramatically enlarged version of the latter brand's iconic logo, along with NHIZ's on the backs of the tees for a complementary look.
Although the resulting tees are relatively simple, their unique branding makes them instantly standout -- making them a great focus piece for stylish athleisure wear looks. The shirts can be purchased in three different colorways: one that's navy with white branding, another that's white with black accents, and a third that's black, which has the Champion logo featured on the back instead of on the front.
As HYPEBEAST reports, all of the NHIZ and Champion tees are now available from retailers like Izzue.
Dual-Branded Statement Athleisure Wear
NHIZ and Champion Joined Forces to Create a Series of Tees
Trend Themes
1. Dual-branded Athleisure Wear - Creating collaborative athleisure wear with combined brand logos presents an opportunity for unique and standout fashion pieces.
2. Enlarged Branding - Using dramatically enlarged brand logos on apparel creates a visually striking aesthetic.
3. Complementary Branding - Pairing different brand logos on the front and back of apparel offers a complementary look for athleisure wear.
Industry Implications
1. Fashion Retail - Fashion retailers can benefit from offering dual-branded athleisure wear with enlarged logos as innovative and standout options for customers.
2. Sportswear - Sportswear companies can capitalize on the trend by partnering with other brands to create collaborative athleisure wear with complementary branding.
3. Streetwear - Streetwear brands can explore the opportunity of incorporating enlarged and unique brand logos on their apparel to attract fashion-forward consumers.