Tommy Hilfiger introduces a special NFL collaboration, as the duo sign a multi-year deal together and drop its first-ever collection of clothing. The partnership features outerwear and clothing designs for men and women that honor all 32 NFL teams. All of the designs spotlight each team's official color palette and branding, as well as logo branding that references Tommy Hilfiger.
Color-block designs can be seen on items such as the half zippered pullover windbreaker, the quarter zip pullover hoodie, zippered hoodie, and polo. Tommy Hilfiger spoke about the collaboration in a statement, explaining "Sports have always been very closely connected to our brand DNA, and we have an incredible history of working with legends from the sporting world. Our collection for the NFL celebrates one of the most widely followed sports in America."
Sports League Collaborative Apparel
Tommy Hilfiger Launches a Special NFL Collaboration
Trend Themes
1. Collaborative Apparel - Opportunity for brands to collaborate with sports leagues to create special clothing collections.
2. Color-block Designs - Potential for color-block designs to gain popularity in sports-inspired apparel.
3. Branding Partnerships - Growing trend of brands partnering with sports leagues to incorporate team logos and branding into their products.
Industry Implications
1. Fashion and Retail - Fashion brands can explore collaborations with sports leagues to create unique apparel collections and tap into the sports fan market.
2. Sporting Goods - Companies in the sporting goods industry can develop specialized sports league merchandise, such as color-blocked outerwear and clothing.
3. Licensing - Licensing agencies can facilitate partnerships between brands and sports leagues to create licensed merchandise and expand the reach of both parties.