Over the last few years, everything from vehicle vending machines to pop-up dealerships have emerged, signaling a shift in the way people purchase cars centered on a comfortable and convenient experience—and another new way to purchase cars is coming to California with Genesis Motor America's Genesis Concierge. The newly launched program sets customers up with their very own personal concierge, who offers guidance for at-home test drives and the entire car-shopping experience.
With the aid of a concierge, a prospective car buyer will get their questions answered on everything from brand models and packages, all with a focus on tailored service, luxury and time-saving. The service also includes delivery at a location of one's choice from participating Genesis locations.
At-Home Car Shopping Services
Genesis Concierge Pairs Car Buyers with a Personal Guide
Trend Themes
1. At-home Car Shopping - The trend of at-home car shopping services aims to provide a comfortable, convenient, and tailored experience that saves time for customers and offers luxury and personalized service.
2. Personalized Car Shopping with Concierge Services - Offering personalized guidance for at-home test drives and the entire car-shopping experience, concierge services are disrupting the traditional car buying process by creating a more intimate one-on-one customer relationship.
3. Shift Towards Comfort and Convenience in Car Buying - In an effort to make the car buying experience more comfortable and convenient, the industry is trying new approaches such as at-home shopping and personal concierge services, leading to a shift in how people purchase cars.
Industry Implications
1. Automotive Industry - The automotive industry can benefit from this trend by adopting more at-home services and personalized, one-on-one customer relationships to create a more comfortable and convenient car buying experience that caters to individual customer needs.
2. Personal Concierge Services Industry - The personal concierge services industry can seize this opportunity to expand their offerings into the automotive sector by providing expert guidance to car buyers as they navigate the car shopping experience and provide tailored services.
3. Delivery Services Industry - The delivery services industry can also benefit from this trend by partnering with car dealerships to provide delivery at a location of a customer's choice, offering a convenient and time-saving solution to car buyers who prefer at-home test drives and shopping experiences.