Eco 80s Sportscar Revivals

The New Toyota Supra Sports Three Electric Engines

Motoring purists who don't believe that hyrbid technology is the way of the future need only check out the new Toyota Supra. News of the eagerly anticipated supercar's engine has leaked, revealing a plug-in hybrid engine where three electric motors (two up front and one in back) help provide power.

BMWis providing a 2.0-liter four-cylinder turbocharged engine it developed for the new Toyota Supra. The two automakers are working together to develop both the aforementioned Supra a new BMW Z4. Many gearheads, especially in North America, have decried automakers recent switch to designing sportscars and supercars with hybrid engines. However, if the new Toyota Supra looks as good as the FT-1 concept (seen here) and is as fast as promised, those voices of dissent might soon be silenced.
Trend Themes
1. Plug-in Hybrid Technology - The use of plug-in hybrid engines in sportscars presents an opportunity for disruptive innovation in the automotive industry.
2. Electric Motors for Enhanced Power - The incorporation of three electric motors in sportscar engines opens up possibilities for disruptive innovation in electric vehicle technology.
3. Revival of 80s Sportscar Design - The resurgence of 80s sportscar aesthetics in vehicles like the new Toyota Supra could lead to disruptive innovation in nostalgic automotive design.
Industry Implications
1. Automotive Manufacturing - The collaboration between Toyota and BMW in developing sportscars presents potential disruptive innovation opportunities in the automotive manufacturing industry.
2. Electric Vehicle Industry - The integration of plug-in hybrid engines and electric motors in sportscars opens up pathways for disruptive innovation in the electric vehicle industry.
3. Automotive Design - The revival of 80s sportscar design elements in modern vehicles offers a potential space for disruptive innovation in the automotive design industry.

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