The new Thom Browne collection was promoted with a lookbook that consistently features the New York menswear designer's luxurious 'Hector' bag, which assumes the shape of his loveable dachshund.
The bag is featured with elegant menswear ensembles throughout the Spring/Summer 2017 lookbook, many of which have a playful summery vibe due to the bright pastel hues that are often incorporated. The Hector bag works to much of the same effect, giving the unique ensembles an even more unconventional edge.
Featured apparel includes multicolored blazers, pleated shorts and trousers, button-ups, trench coats, backpacks and carriers, varsity jackets and more. As the dachshund's image is featured throughout, the new Thom Browne lookbook features his dog in the flesh as well, with the canine standing beside one of the models in a gray sweater.
Dachshund-Heavy Lookbooks
The New Thom Browne Collection Features the Designer's Dog Hector
Trend Themes
1. Luxury Pet Accessories - Creating luxury accessories inspired by pets, such as bags and clothing, presents an opportunity for disruptive innovation in the fashion industry.
2. Animal-inspired Lookbooks - Incorporating animal themes, like featuring a designer's dog, in fashion lookbooks can add an unconventional edge and attract attention to new collections.
3. Playful Summery Vibes - Using bright pastel hues in fashion collections can create a playful and summer-inspired aesthetic, offering disruptive innovation opportunities for designers.
Industry Implications
1. Fashion - The fashion industry has the potential to disrupt the market by creating luxury accessories and incorporating animal themes in lookbooks.
2. Pet Accessories - The pet accessories industry can explore collaborations with fashion designers to create stylish and innovative products inspired by pets.
3. Photography - Incorporating animal companions, like designer's dogs, in fashion photography can create unique and eye-catching images, offering opportunities for disruptive innovation in the photography industry.