For the summer of 2017, Bodega released a series of stylized shots throughout different urban areas to show off the new Stray Rats offerings.
As the Miami-based streetwear label is known for its vintage aesthetics and bold branding, it's not much of a surprise that its latest collection makes use of the same. In addition, many of the pieces boast bright colorways and unique patterns, such as one ensemble that's spotlighted in the editorial which consists of a bright orange hoodie, a navy jacket, and a pair of camouflage shorts.
Other pieces that are spotlighted in the editorial include graphic crewneck pullovers, black gym shorts, and hooded jackets that feature the brand's name in retro lettering.
Floridian Rat-Inspired Streetwear
This Bodega Editorial Spotlights the New Stray Rats Collection
Trend Themes
1. Vintage-inspired Streetwear - There is an opportunity to create a line of clothing inspired by vintage aesthetics and bold branding.
2. Bright Colorways and Unique Patterns - Innovative clothing pieces could be created that prominently feature bold colorways or unique patterns.
3. Bold Graphic Design - A fashion line that utilizes bold graphic design to create an instantly recognizable brand identity could be developed.
Industry Implications
1. Fashion - The fashion industry could capitalize on the trend of vintage-inspired clothing with unique patterns and bright colors.
2. Graphic Design - Graphic design professionals could create impactful designs for streetwear brands looking to use bold graphic design to differentiate themselves.
3. Marketing - Marketing professionals could work with streetwear brands to create visually captivating campaigns that speak to their target audience.