'New Spring' is a multi-sensory art installation on display as part of Salone del Mobile, Milan's annual furniture fair. Created by Japanese architect Azusa Murakami and British artist Alexander Groves, who together make up the art and design collective known as Studio Swine, New Spring is a sculptural installation that emits carefully curated perfumes that smell like the first days of spring.
New Spring was conceived to coincide with Sakura, the Japanese festival that celebrates the blossoming of cherry trees in the first weeks of April. As such, the sculpture itself is an abstracted version of a cherry tree, and its branches puff out vapor-filled bubbles that contain the aforementioned perfume. Those bubbles were designed by Studio Swine to only burst upon contact with skin, meaning that they bounce off of clothing without releasing their scents.
Spring-Scented Multi-Sensory Installations
'New Spring' is at Milan's Annual Furniture Fair
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Industry Implications
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