Having problems keeping your ladybits ship shape for Fleet Week? The Times says NYC has opened the first spa for strength training in the pelvic area. Phit is a name they made up, standing for Pelvic Health Integrated Techniques.
For $150 the doc will test women's pelvic strength by inviting them to contract their muscles around his fingers. Based on the evaluation, clients are put on a regime of strength training including Kegels, or maybe even plastic surgery to tighten the loose or loosen the tight.
Dr. Lauri Romanzi, the gynecologist who founded the practice says the idea is to help women get "in shape from the inside out" after being inspired by BriteSmile, a tooth-whitening chain. She liked the idea of caterering to one particular health need, so she opened Phit to do just that.
Pelvic Beauty & Fitness Boot Camp
The Phit Spa
Trend Themes
1. Pelvic Health Wellness - Disruptive innovation opportunity: Develop specialized fitness programs and technologies for pelvic health wellness, catering to the growing demand of women seeking to strengthen their pelvic muscles.
2. Integrative Beauty and Wellness - Disruptive innovation opportunity: Create inclusive beauty and wellness establishments that offer integrated services to address specific health needs, similar to Phit Spa's approach of combining gynecology and strength training.
3. Targeted Health Solutions - Disruptive innovation opportunity: Design personalized health solutions tailored to specific body areas, leveraging advanced technologies and techniques to address specific health concerns like pelvic strength and appearance.
Industry Implications
1. Health and Wellness - Disruptive innovation opportunity: Explore collaborative opportunities between fitness, medical, and beauty industries to develop holistic solutions for pelvic health and overall wellness.
2. Cosmetic and Plastic Surgery - Disruptive innovation opportunity: Introduce innovative surgical and non-surgical procedures specifically tailored to address various pelvic health concerns, including both tightening and loosening options.
3. Fitness and Strength Training - Disruptive innovation opportunity: Develop specialized fitness programs, equipment, and wearable devices for pelvic muscle strengthening, targeting a niche market within the fitness industry.