Just in time for the hottest days of summer, Potbelly has launched a new S’mores Cookie that will have you reminiscing about all the times you've spent with friends sitting around the campfire.
The launch of Potbelly's new S’mores Cookie has been timed to coincide with National S’mores Month, which is always celebrated in August. The new cookie is baked fresh in-house daily with a recipe that calls to mind classic campfire flavors. Inside each cookie, you'll find a classic combo of crunchy graham cracker pieces, smooth Hershey’s milk chocolate, and fluffy marshmallows.
You can currently find the new S’mores Cookie at all participating Potbelly locations nationwide. But act fast because these cookies are only available for a limited time while supplies last.
Fireside Snack-Inspired Cookies
Potbelly Has a New S’mores Cookie for the Summer Season
Trend Themes
1. Seasonal Food Items - The popularity of seasonal treats, such as Potbelly's S'mores Cookie, presents an opportunity for food companies to offer limited-time products that appeal to consumers' sense of nostalgia and celebration.
2. Campfire-inspired Flavors - Campfire-inspired flavors, like those found in Potbelly's S'mores Cookie, have the potential to disrupt the food industry by offering unique and nostalgic taste experiences that set new standards for flavor innovation.
3. Celebration-based Marketing - Launching new products in alignment with national celebrations, like National S'mores Month, can create a sense of timeliness and exclusivity that resonates with consumers and generates interest in your brand.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the popularity of seasonal treats and campfire-inspired flavors by offering innovative products that tap into consumers' memories and create new taste experiences.
2. Marketing and Advertising - Marketing and advertising firms can help companies create celebration-based campaigns that generate excitement for limited-time products and leverage nostalgia to build brand loyalty.
3. Hospitality and Tourism - Hospitality and tourism industries can incorporate seasonal treats and flavors into their offerings, such as creating campfire-inspired desserts or offers for national celebration months, to entice visitors and enhance their experience.