Rob Lowe launched a new skincare line titled PROFILE® | Cobalt. Products from the new skincare line are luxury, but affordable, items that are market towards active men and can protect against aging effects. Lowe commented on the new line of products and the rationale behind creating the brand, "It was important for me to develop a quality skincare line that did two things: make men feel good and give back to a charity."
Some of the products include a 'Power Wash Hair & Body,' created with Aloe Vera and green tea extract, an 'Invigorate Face Wash,' which is made with tea tree and ginger root and reduces inflammation, as well as a 'Recharge Face Moisturizer,' which contains red dulse algae and milk thistle. The Recharge Face Moisturizer also protects against aging effects and diminishes skin damage.
Anti-Ageing Celebrity Skincare Brands
Rob Lowe Created a New Skincare Line Named PROFILE® | Cobalt
Trend Themes
1. Affordable Luxury Skincare - Creating affordable luxury skincare products for active men can disrupt the market by tapping into a new audience who seeks quality products at an affordable price point.
2. Charitable Skincare Lines - Combining a quality skincare line with supporting a charity can be a disruptive marketing strategy that can attract socially conscious customers.
3. Active Men's Skincare - Developing skincare products specially formulated for active men can lead to disruptive innovation opportunities in a market that traditionally targets women's skincare needs.
Industry Implications
1. Skincare - The skincare industry can take note of this trend and consider creating more affordable luxury skincare products, especially for men.
2. Charity - Charities can collaborate with skincare brands to create charitable skincare lines, tapping into socially conscious customers and providing a unique way of giving back.
3. Men's Health - The men's health industry can expand to include skincare needs tailored specifically for active men, presenting opportunities for innovation and growth.