In order to promote the new SAYHELLO collection to consumers, the Tokyo-based streetwear brand unveiled a candid lookbook that shows the different ways that the apparel can be styled, while relating to the young males that it targets.
Throughout the images, a variety of male models pose in groups and occasionally alone, all while sporting various different ensembles that are largely comprised of graphic apparel. Although the graphics themselves make the new SAYHELLO collection standout on their own, its the brand's use of vibrant colors that really makes it eye-catching to viewers.
Aside from the previously mentioned graphic tees, the new SAYHELLO collection also includes hats with embroidered designs, pants with bold patterns covering them, and various accessories like tote bags.
Vivid Tokyo Streetwear Lookbooks
The New SAYHELLO Collection Was Highlighted with Stylized Imagery
Trend Themes
1. Graphic Apparel - The use of graphic apparel in the new SAYHELLO collection creates a standout look for the brand.
2. Vibrant Colors - The vibrant colors used in the new SAYHELLO collection make it visually striking and eye-catching.
3. Stylized Imagery - The stylized imagery in the SAYHELLO lookbook showcases different ways to style the apparel and appeals to the target audience.
Industry Implications
1. Fashion - The fashion industry can explore opportunities to incorporate graphic apparel and vibrant colors in their collections.
2. Streetwear - The streetwear industry can embrace the use of vibrant colors and graphic designs to attract a younger male demographic.
3. Accessories - The accessories industry can explore opportunities to create embroidered designs on hats and incorporate bold patterns in their products.