There has long been a rivalry between Samsung and Apple, as well as its brand loyalists, which is an aspect that this new Samsung commercial doesn't shy away from.
The ad follows a man who starts out as a iPhone user in 2007, however over the years, he's exposed to more Samsung users who have devices that he grows continuously envious of. For example, the man and his romantic partner playfully fall into the water in 2016, but only her Samsung makes it, whereas the man puts his device into a bowl of rice in hopes of recovering it.
With this ad, Samsung demonstrates that it's been years ahead of Apple when it comes to innovation for some time now, and that it's only a matter of time until more iPhone users make the switch.
Competitive Brand Comparison Ads
This New Samsung Commercial Shows Why Consumers Should Switch
Trend Themes
1. Brand Rivalry Advertisements - Companies are utilizing brand rivalry ads to highlight their superior features and attract customers from competing brands
2. Evolution of Innovation - Ads showcasing the evolution of product features and advancements are being used to emphasize the company's innovative capabilities
3. Consumer Switching Decisions - Advertisements that showcase the benefits of switching from a competitor's product are influencing consumers to make the switch
Industry Implications
1. Technology - The technology industry can leverage brand rivalry ads to promote their innovative features and attract new customers
2. Advertising - The advertising industry can capitalize on the trend of evolution of innovation ads to create compelling campaigns for their clients
3. Consumer Electronics - Companies in the consumer electronics industry can benefit from advertisements that emphasize the benefits of switching from competitors, encouraging consumers to choose their brand