The new Pepsi campaign stays true to the company's drive to produce youthful and captivating marketing strategies. For the summer, Pepsi partnered with Bad Bunny, "the world's most-streamed artist" and Apple Music. Aside from a visually appealing and fun activation, the campaign also boasts some prizes for consumers.
The new Pepsi campaign, which is running nationally in the United States, was directed by the Grammy-winning Dave Meyers and co-directed by Mia Barnes. The choreography is courtesy of the VMA-winner Sherrie Silver. The story and aesthetic exude summer-ready vibes. The video promotes a Pepsi x Apple Music offer—individuals may subscribe to the music streaming platform for three months for free and have the chance to win over 100,000 prizes.
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Trend Themes
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Music-inspired Marketing — Businesses can tap into the power of music and music celebrities to promote their products or services.
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Collaborative Campaigns — Businesses can partner with music streaming services and popular artists to create engaging and memorable campaigns.
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Summer-themed Promotions — Businesses can focus on promoting their products or services as part of summer-themed campaigns to appeal to consumers during the season.
Industry Implications
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Beverage Industry — Beverage companies can collaborate with popular music celebrities to create unique and engaging marketing campaigns that resonate with consumers.
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Music Streaming Services — Music streaming services can partner with consumer brands to offer exclusive deals and promotions to their users, while also promoting their platform.
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Marketing and Advertising Industry — Marketing and advertising agencies can leverage the power of music and celebrity partnerships to create innovative and disruptive campaigns for their clients.