This new Oreo cookie ad is a child-friendly animated video that exposes how the brand is able to continuously create new and delicious flavors. The secret to new flavors is the brand's 'Oreo Wonder Vault.'
The animated ad begins with a man eating an Oreo on a park bench when he gets curious about how the cookie company keeps producing tasty new flavors. A pleasant male voiceover begins to describe a secret vault that contains exotic red velvet mountains and adventurous cinnamon bun ski hills. While the ad will certainly appeal to children, it will also pique the child-like curiosity and wanderlust within adults.
The ad was created as a promotional campaign to launch two new Oreo flavors that are set to be released this month. The new flavors are -- as mentioned within the add: Red Velvet and Cinnamon Bun. With this in mind, the add closes with a line that sates: "Fresh from the Wonder Vault, we're proud to release these two delicious wonder-filled treats"
Wanderlust Cookie Campaigns
This New Oreo Ad Shows the Secret to New Flavors is Exploration
Trend Themes
1. Child-friendly Animated Ads - Create engaging animated ads that appeal to both children and adults to promote new products or flavors.
2. Curiosity-driven Marketing - Craft marketing campaigns that tap into consumers' curiosity and wanderlust to build excitement and anticipation for new product launches.
3. Experiential Product Storytelling - Use storytelling techniques to create an immersive experience that showcases the journey and inspiration behind new flavors, fostering a deeper connection with consumers.
Industry Implications
1. Food and Beverage - Leverage engaging ad campaigns and storytelling techniques to introduce new flavors and products to consumers, driving sales and brand loyalty.
2. Advertising and Marketing - Develop innovative strategies that combine animation, curiosity-driven marketing, and experiential storytelling to captivate consumers and generate buzz for new product launches.
3. Entertainment and Media - Collaborate with brands to create captivating animated ads that cater to both children and adults, leveraging storytelling and visual appeal to enhance brand visibility and consumer engagement.