Nitro Pepsi is the first-ever nitrogen-infused cola and it's described as smooth, creamy, foamy and softer than a soft drink. The uniquely textured product is infused with nitrogen and it boasts smaller bubbles, plus a widget at the bottom of every can that draws from beer and coffee products. For the first time, this technology is being applied to the cola category to create an ultra frothy and smooth beverage that promises to redefine cola.
As Pepsi says, Nitro Pepsi "does not look and taste like a traditional cola or soda, and in fact, it's best consumed differently as well." For the best experience, Nitro Pepsi is best served cold, without ice and it's meant to be hard poured into a tall glass, then sipped straight from the glass.
Nitrogen-Infused Colas
The New Nitro Pepsi is "Softer Than a Soft Drink"
Trend Themes
1. Nitrogen-infused Beverages - Innovative use of nitrogen infusion technology in beverages provides opportunities to create new, smooth and creamy product textures.
2. Revolutionizing Cola - Nitro Pepsi showcases potential for cola industry to revolutionize and innovate, introducing unique texture and flavor experiences to consumers.
3. From Coffee to Cola - Adaptation of beer and coffee infusion technologies in soda drinks introduces new opportunities for the soda industry to collaborate with other beverage sectors.
Industry Implications
1. Beverage Industry - The application of nitrogen infusion technology in various beverage categories can offer companies an edge in product innovation and differentiation.
2. Cola and Soda Industry - The use of nitrogen-infusion offers a chance for cola and soda brands to create new category products, differentiate and attract their customers with unique, frothy experience.
3. Beer and Coffee Industry - Integration of nitrogen-infusion technology in non-alcoholic beverage categories such as soda results in opportunities for product collaboration, innovation and growth in cross-industry partnerships.