Volkswagen has indicated that it will release a new minimalist logo at its upcoming auto show in Frankfurt. This will be the first rebranding effort that the auto manufacturer has made since the year 2000. Volkswagen presented a new logo during its "Hello Light" campaign in June, which many people believe will be the new branding direction the company takes.
The new minimalist logo, presented in the 'Hello Light' campaign was presented in a 2D format and has the company's iconic interconnected "V" and "W" letters. The logo is only featured in black and white colors.
Many large brands have also changed to simple logos and Volkswagen appears to be adding its name to the list.
Minimalist Car Branding
Volkswagen Will Unveil a New Minimalist Logo at the Frankfurt Motor Show
Trend Themes
1. Minimalist Branding - The trend of minimalist branding presents an opportunity for companies to create simple, clean and iconic logos that resonate with consumers.
2. Rebranding Efforts - The trend of rebranding efforts allows companies to refresh their image and appeal to new target markets.
3. Monochromatic Logos - The trend of using monochromatic logos offers companies the opportunity to make a bold and modern statement with their branding.
Industry Implications
1. Automotive - The automotive industry can leverage minimalist branding to create visually appealing and memorable logos for their cars and associated products.
2. Advertising and Marketing - The advertising and marketing industry can capitalize on the trend of rebranding efforts by offering services that help companies reimagine their brand identity.
3. Graphic Design - The graphic design industry has a disruptive innovation opportunity to create striking and impactful monochromatic logos that stand out in a crowded market.