For Winter 2018, a new Married to the Mob collection was debuted, along with a lookbook that features model Alexis Henry.
Although the streetwear industry has been largely dominated by men, women-owned brands like the NYC-based brand Married to the Mob are helping to give young women more options to choose from. In order to express the empowerment that comes from conveying a personal sense of style and valuing one's independence, Married to the Mob includes slogans like "Never Coming Back to You" on some of its apparel. In addition to these slogans, the brand's logo and name are included on the apparel in a bold fashion as well.
Henry explained her desire to work with the brand on its latest lookbook by stating, "This Married to the Mob collection resonates with me on so many levels because it’s exactly what boss women need: a brand that’s unapologetic and powerful."
Individualistic Women's Streetwear
The New Married to the Mob Collection Boasts Empowering Slogans
Trend Themes
1. Women-owned Streetwear - The rise of women-owned streetwear brands is providing more options for young women and promoting inclusivity in the industry.
2. Empowering Slogans - The integration of empowering slogans on apparel allows individuals to express their personal sense of style and values.
3. Bold Branding - Brands utilizing bold fashion statements on their apparel are making a statement and resonating with consumers looking for unapologetic and powerful brands.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can tap into the growing market of women seeking streetwear options and cater to their individualistic styles.
2. Marketing and Advertising - Marketing and advertising professionals can explore the trend of empowering slogans to create impactful campaigns that resonate with consumers.
3. Graphic Design - Graphic designers can experiment with bold branding techniques to create visually striking apparel designs that capture the attention of customers.