Rachel Beagley, the creator and designer of New Kid footwear, is back this year with a new lookbook showcasing the must-have shoe collection for spring and summer 2011.
The New Kid Spring Summer 2011 line is a mixture of casual looks and functionality, and comes in an array of styles and catchy summer colors. New Kid shoes are all made in a small factory in Florence, Italy, so you can see that a lot of inspiration from the northern Italian city is put into the styling and culture of the shoe brand.
The New Kid Spring Summer 2011 lookbook features men and woman enjoying some of the best sights Italy has to offer. The photos are finished off in a vintage shade that brings authenticity to the entire series.
Vintage Summer Lookbooks
The New Kid Spring Summer 2011 Lookbook Showcases Hot Summer Kicks
Trend Themes
1. Casual Functionality Fashion - There is an opportunity to innovate by combining both casual and functional elements in fashion.
2. Authentic Vintage Aesthetic - Incorporating an authentic vintage aesthetic into fashion is a current trend that businesses can take advantage of.
3. Small Batch Manufacturing - Small batch manufacturing practices combining high-quality craftsmanship and unique design is becoming increasingly popular.
Industry Implications
1. Footwear Manufacturing - There is an opportunity to innovate in creating footwear that combines quality, authenticity, and function.
2. Fashion - Businesses can take advantage of the popularity of vintage aesthetics and casual functionality in creating their fashion lines.
3. Manufacturing - Small batch manufacturing practices in creating unique, high-quality products can be applied across various industries.