Vegetarians and flexitarians alike will be thrilled to hear that Applebee's is launching the new Impossible Cheeseburger nationwide.
In an effort to give consumers more plant-based options, Applebee's recently added the new Impossible Cheeseburger to its menu. This hearty meal starts with an Impossible Burger patty made from soy protein concentrate, coconut oil, sunflower oil, and other plant-based ingredients. The burger patty is then topped with two slices of American cheese, lettuce, tomato, onion, and pickles. The whole thing is served on a toasted brioche bun for a touch of sweetness.
If you're looking for other ways to reduce your meat consumption, Applebee's will also let you swap an Impossible Burger patty in for any of the brand’s Handcrafted Burgers for a small fee.
Plant-Based Cheeseburgers
Applebee's is Serving Up the New Impossible Cheeseburger Nationwide
Trend Themes
1. Rise of Plant-based Menu Items - Restaurants are embracing plant-based options, like the Impossible Cheeseburger, to meet the demands of vegetarian and flexitarian consumers.
2. Growth of Meat Alternatives - The Impossible Cheeseburger is an example of the continued growth and innovation in the meat alternative market.
3. Customizable Menu Offerings - Offering the option to swap an Impossible Burger patty in for any Handcrafted Burger demonstrates the potential for customizable menu offerings to accommodate changing consumer preferences.
Industry Implications
1. Food and Beverage - The food and beverage industry is continuously evolving to meet changing consumer preferences, creating opportunities for innovative plant-based and meat alternative options.
2. Fast Casual Restaurants - Fast casual restaurants, like Applebee's, can differentiate themselves and attract new customers by offering a variety of customizable, plant-based dishes.
3. Processed Food - The rise of meat alternatives and plant-based products is disrupting the processed food industry, creating new opportunities for innovation and growth.