Given the growing popularity of this type of alcoholic beverage, it is no surprise that consumers are on the constant lookout for new hard seltzer lines. Brands are responding with endlessly revolutionizing the recipe, boasting new and improved tasting experiences. Flying Embers—a leading better-for-you alcohol brand—recently announced the release of its new hard seltzer line. The innovative thing about the beverages is that they are powered by probiotics, alongside antioxidant Vitamin C and all USDA organic ingredients. Each beverage can contains only 95 calories, 0 sugar, 0 carbs.
Flying Embers' new hard seltzer line is divided into Botanical flavors—Black Cherry Rose, Clementine Hibiscus, Passionfruit Elderflower—and Tropical flavors—Watermelon Chili, Pineapple Cayenne. and Guava Jalapeno. While the former captures consumers with a sense of fruit and flora, the latter arrest tastebuds with a combination of sweet and heat.
Probiotic-Powered Hard Seltzers
Flying Embers is Introducing a New Hard Seltzer Line for Summer
Trend Themes
1. Probiotic-powered Hard Seltzers - The use of probiotics in hard seltzers presents a disruptive innovation opportunity for the beverage industry.
2. Better-for-you Alcohol - The rise of better-for-you alcohol brands like Flying Embers highlights a disruptive innovation opportunity in the alcohol industry.
3. Organic Ingredients in Alcoholic Beverages - The demand for USDA organic ingredients in alcoholic beverages presents a disruptive innovation opportunity for the organic food and beverage industry.
Industry Implications
1. Beverage Industry - The introduction of probiotics in hard seltzers can disrupt the beverage industry by offering a new healthy and flavorful option for consumers.
2. Alcohol Industry - The rise of better-for-you alcohol brands presents a disruptive innovation opportunity for the alcohol industry as it caters to health-conscious consumers.
3. Organic Food and Beverage Industry - The use of organic ingredients in alcoholic beverages can disrupt the organic food and beverage industry by expanding their product offerings into the alcoholic beverage market.