A new Essential smartphone was shown off by the brand on Twitter as a device that could help to reframe the mobility experience and keep users feeling more in control of their own connectivity.
Referred to as Project Gem, the device features an elongated design that has been created in an array of vibrant color options including red, green, blue and gold. Each of the devices maintains a slender profile that fits comfortably in one hand and has been likened to a TV remote in the way that it is used.
The new Essential smartphone features a single-lens camera on the rear and is likely to pare down the user interface experience compared to Android and iOS alternatives to help users focus more on productivity.
Elongated One-Handed Smartphones
This New Essential Smartphone Has a Slender Design
Trend Themes
1. Elongated Smartphones - The trend of elongated smartphones has the potential for disruptive innovation in device design and user experience.
2. Minimalist User Interfaces - The emergence of minimalist user interfaces creates an opportunity for disruptive innovation in enhancing productivity and reducing distraction.
3. Personalized Device Colors - Personalized device color options can potentially disrupt the smartphone industry by appealing to consumers' preferences for customization.
Industry Implications
1. Smartphone Manufacturing - Smartphone manufacturers can leverage the trend of elongated smartphones to create disruptive innovation in device design and user experience.
2. App Development - The emergence of minimalist user interfaces in smartphones creates an opportunity for app developers to create disruptive innovation in productivity and user experience.
3. Fashion and Design - The trend of personalized device colors can potentially disrupt the fashion and design industry by appealing to consumers' preferences for customization.