The New England Aquarium has created quite the clever campaign to introduce its latest exhibit. With the help of advertising agency Mullen of Boston, the campaign introduces potential visitors to the funky personalities of their penguins -- similar to ‘Jersey Shore,’ only with less hair product and more feathers.
From penguins like Lillico, aptly called the ‘the diva,’ to Plum Pudding, the 'bad boy,’ there are many other penguin personalities to discover. The tagline reads, "80 penguins. 80 personalities. Get to know them all."
Penguin Personality Campaigns
The New England Aquarium Introduces 80 Flightless Birds
Trend Themes
1. Personalized Marketing - Using unique and distinctive personalities to market products or services can attract attention and engage customers in a personal and entertaining way.
2. Experiential Campaigns - Creating immersive campaigns that allow consumers to interact with the brand and its characters can enhance brand loyalty and generate buzz.
3. Animal-focused Advertising - Using animals as key characters in advertising campaigns can evoke emotional connections and create memorable experiences for consumers.
Industry Implications
1. Entertainment - Incorporating personalized marketing strategies and creating experiential campaigns can drive audience engagement and enhance the entertainment value of the industry's offerings.
2. Tourism - Developing campaigns that highlight the unique personalities of attractions or destinations can attract visitors and differentiate them from competitors in the industry.
3. Advertising - Exploring animal-focused advertising approaches can increase the effectiveness of campaigns by leveraging the emotional connections consumers have towards animals.