CLOT introduces the NEW DYNASTY collection designed for the Fall/Winter 2021 season, honoring the rich history of Chinese tradition and its heritage. Specifically, it celebrates the pride of Chinese youth culture, led by Edison Chen, co-founder and the creative director of the brand.
It was originally debuted back in March in Shanghai, showcasing a slew of cut-and-sew designs, dual tonal patterned shirts, frog button shirts, printed tees with graphic designs, hoodies with embroidered details, faux-fut jackets, and a wide selection of colorful trousers. Chen talks about the capsule, "We are all global and we are all the same people, even though our skin may be a different color it doesn’t make a difference. Doing something for China should be doing something for the world. We should be proud to be Made In China and proud of what our people and culture can offer to the world."
Chinese Dynasty-Honoring Streetwear
CLOT's NEW DYNASTY Collection Readies for the FW21 Season
Trend Themes
1. Chinese Dynasty-honoring Streetwear - The trend of incorporating Chinese culture and heritage into streetwear offers opportunities for disruptive innovation in the fashion industry, particularly in introducing unique and culturally-inspired designs.
2. Youth-centered Heritage Collections - The trend of creating collections that celebrate the heritage and pride of youth culture presents an opportunity for disruptive innovation in the fashion industry, with a focus on designing and marketing products that are appealing to younger generations.
3. Cultural Pride and Representation in Fashion - The trend of showcasing cultural pride and representation in fashion provides an opportunity for the industry to become more inclusive and representative of diverse cultures and identities, with a focus on creating products that celebrate and honor different traditions and heritages.
Industry Implications
1. Fashion - The fashion industry can leverage Chinese dynasty-honoring streetwear to appeal to younger consumers and promote cultural representation, which presents an opportunity for disruptive innovation in designing and marketing these products.
2. Cultural Heritage Tourism - The trend of incorporating Chinese cultural heritage into streetwear can also influence cultural heritage tourism by promoting interest in Chinese traditional customs, which offers an opportunity for disruptive innovation in creating unique and immersive tourism experiences.
3. Creative Industries - The introduction of youth-centered heritage collections in the fashion industry provides an opportunity for disruptive innovation in the creative industries, with a focus on marketing and branding campaigns that incorporate cultural pride and representation.