Nordstrom recently announced the launch of a new concept store that will be located inside a number of its existing retail outlets. While Nordstrom is known for carrying name-brand fashion designers, this pop-up boutique will give shoppers the opportunity to browse through independent labels as well.
The new concept store is called 'Space' and it is curated by Olivia Kim. Kim is known for her fashion-forward looks, which combine streetwear with high-end garments. Her eye for independent labels makes her an expert at tracking down the most popular up-and-coming designers. Some of the independent labels featured in Space include French designer Simon Porte Jacquemus and Russian brand Vika Gazinskaya.
Nordstrom's new pop-up boutique demonstrates one of the innovative ways that brands are expanding product ranges without compromising current selections.
Temporary Department Store Boutiques
Nordstrom's New Concept Store is Located Inside Another Shop
Trend Themes
1. Pop-up Concept Stores - Nordstrom's Space concept store demonstrates the trend of creating temporary boutiques within existing retail outlets.
2. Curated Independent Labels - The inclusion of independent designers in Nordstrom's Space boutique highlights the trend of showcasing unique and up-and-coming fashion brands.
3. Fashion-forward Collaborations - The partnership between Nordstrom and curator Olivia Kim showcases the trend of combining streetwear and high-end fashion to offer innovative and fashion-forward options.
Industry Implications
1. Retail - The pop-up boutique trend provides opportunities for retail brands to attract customers and expand their product offerings in unique ways.
2. Fashion - The curated independent labels trend presents disruptive innovation opportunities for the fashion industry to discover and promote emerging designers.
3. Fashion Retail - The collaboration between Nordstrom and Olivia Kim in the Space boutique demonstrates the potential for fashion retailers to create innovative partnerships and deliver unique shopping experiences.