To celebrate the upcoming release of 'Stranger Things' season three, Coca-Cola has announced that it will be bringing back 'New Coke.'
New Coke, which is a sweeter version of the brand's classic soda, originally launched back in 1985, but never quite gained the popularity of products like Diet Coke. However, the product does carry a certain hint of nostalgia. With the drink making a cameo in the newest season of 'Stranger Things,' Coca-Cola decided to bring the product back for a limited time. The New Coke cans and bottles will even be branded with the 'Stranger Things' logo so that fans can truly celebrate the show's return.
If you're looking to sip on some New Coke, just note that only 175,000 of them will be available starting on Thursday, May 23 at 5pm on Coca-Cola's 1985 website.
Nostalgic Cola Revivals
Coca-Cola is Bringing Back New Coke in Honor of 'Stranger Things' Season 3
Trend Themes
1. Nostalgic Cola Revivals - Opportunity for brands to resurrect discontinued products and tap into consumer nostalgia.
Industry Implications
1. Beverage Industry - Potential for beverage companies to revive old recipes and flavors to attract consumers seeking nostalgic experiences.