Cutting-edge alternative eyewear company, Warby Parker, launched its New Classics collection. The affordable brand's upcoming release features a series of mixed-material frames. Warby Parker combines the company's favorite features from past designs with a fresh construction style.
The launch includes four sleek easy-to-wear shapes, ranging in a variety of modern and classic hues. From warm tortoise colors to black, and from vivid crystals to blues, and greens, this collection caters to individuality. Each style is available in both eyeglasses and sunglasses to help customers accessorize for every occasion. Customers can also add a blue-light filter to their lenses.
The New Classics collection relies on a family owned factory in Italy to handcraft and assemble its complex mixed-material frames.
Mixed-Material Eyewear Frames
Warby Parker's New Classics Collection Boasts Modern Styles
Trend Themes
1. Mixed-material Eyewear Frames - Mixed-material eyewear frames are becoming increasingly popular as more companies combine different materials and manufacturing techniques to create unique designs.
2. Affordable Eyewear Collections - Affordable eyewear collections are disrupting the traditional luxury eyewear industry by offering stylish designs at lower price points.
3. Direct-to-consumer Eyewear Brands - Direct-to-consumer eyewear brands like Warby Parker are disrupting the traditional eyewear retail industry by offering lower prices and home try-on options.
Industry Implications
1. Eyewear Manufacturing - Eyewear manufacturing companies can innovate by experimenting with mixed-material frames, incorporating new design trends and materials into their products.
2. Online Retail - Online retail companies that specialize in eyewear can take advantage of the growing trend of direct-to-consumer sales and offer affordable yet stylish glasses to a wider market.
3. Fashion and Accessories - Fashion and accessories companies can capitalize on the popularity of mixed-material eyewear frames by creating complementary products like clothing and jewelry.