Creative agency ‘Robot Food’ designed the brand identity for these Cadbury ‘Amaze Bites’ snacks. This packaging encourages sharing while promoting the convenient snack packs.
The bite-sized cake snacks are designed to appeal to the female consumer. They come in three brownie flavors which include chocolate, chocolate with orange and chocolate with mint. The pint-sized containers are perfectly portioned, allowing those with a sweet tooth to indulge without the added guilt.
The containers are wrapped in Cadbury’s signature purple label and are adorned with graphic text. The labels read "New Cadbury. OMG! These are Amaze Bites." This clever usage of online lingo targets tech-savvy Millennials who are likely to communicate with slang through text or on social media channels.
Bite-Sized Cake Treats
The New Cadbury ‘Amaze Bites’ Snack Packs Encourage Sharing
Trend Themes
1. Convenient Snack Packs - Opportunity for disruptive innovation in creating convenient, portioned snack packs for on-the-go consumers.
2. Appeal to Female Consumer - Opportunity for disruptive innovation in designing products and packaging that specifically target the preferences and needs of female consumers.
3. Tech-savvy Marketing - Opportunity for disruptive innovation in leveraging online lingo and social media channels to effectively reach and engage with tech-savvy Millennials.
Industry Implications
1. Food Packaging - Opportunity for disruptive innovation in designing packaging solutions that make snack packs more convenient, appealing, and shareable.
2. Confectionery - Opportunity for disruptive innovation in developing new flavors and formats of bite-sized cake treats to cater to the preferences of different consumer segments.
3. Marketing and Advertising - Opportunity for disruptive innovation in creating marketing campaigns and strategies that effectively target and engage tech-savvy Millennials through online lingo and social media channels.