I was starting to get a little tired of all the flashy colorways that have come my way, with regards to sneakers (seriously, neon green? Even a so-called hipster like myself would not wear that) but I would wear the New Balance Purple/Grey kicks.
Keeping to the great shape they have become known for, the New Balance Purple/Grey are switching it up. Offering a subtle, and classy take on the running shoe with its charcoal suede, and purple accents throughout.
Gray Garden Kicks
The New Balance Purple/grey Sneakers are a Demure Look
Trend Themes
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Subdued Colorways — Opportunity for sneaker companies to cater to those seeking simple, understated designs in footwear.
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Elevated Classics — Opportunity for brands to refresh classic designs by incorporating subtle, modern updates.
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Comfortable Fashion — Opportunity to combine comfort with style in fashion and footwear industries.
Industry Implications
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Footwear — Utilize subdued colorways like the New Balance Purple/Grey to cater to consumers looking for simpler, understated designs.
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Fashion — Elevate classic designs by incorporating subtle, modern updates to appeal to consumers seeking a modern, yet timeless look.
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Athletic Wear — Offer comfortable, fashionable sneakers like the New Balance Purple/Grey to appeal to consumers who prioritize both comfort and style in their activewear.