The Concepts x New Balance 998 features two colorways: 'C-Note' and 'Mint.' This series has since released the (sold-out) 'C-Note' color scheme and the 'Mint' colorway releases this week.
With the sneaker world always on the edge of their seats for new and innovative sneaker color schemes, Boston retailer Concepts and legendary sneaker company New Balance have come together to appeal to that need.
The first colorway 'C-Note' incorporates the colors found on the new one hundred dollar American bill. The sneaker is made up of a blend of hues patched on the uppers, heel and midsole. The second colorway 'Mint' is inspired by the United States Mint -- featuring a mint-colored upper with orange accents on the tongue.
Stay tuned for the 'Mint' colorway that drops this week.
Money-Inspired Sneakers
The Concepts x New Balance 998 Features the 'C-Note' and the 'Mint'
Trend Themes
1. Innovative Sneaker Color Schemes - Collaborations between retailers and sneaker companies offer opportunities to create unique and eye-catching colorways that appeal to sneaker enthusiasts.
2. Inspiration From Currency and Money - Designing sneakers that incorporate elements of currency and money, such as color schemes inspired by banknotes, provides a fresh and unique approach to sneaker design.
3. Limited Edition Sneaker Releases - Creating limited edition sneaker releases that generate anticipation and sell out quickly taps into the desire of sneaker collectors to own exclusive and rare footwear.
Industry Implications
1. Fashion Retail - Fashion retailers can collaborate with sneaker companies to create unique colorways that attract customers seeking innovative and stylish footwear options.
2. Footwear Manufacturing - Footwear manufacturers can explore new design concepts that incorporate elements from various industries, such as currency and money, to create distinctive and marketable sneakers.
3. Collectibles and Memorabilia - Companies specializing in collectibles and memorabilia can offer limited edition sneaker releases to cater to the demand from sneaker enthusiasts and collectors for exclusive and valuable items.