Streetwear label Aimé Leon Dore introduces a new iteration of the New Balance 827 sneaker model following a few teasers of the silhouette. The shoe arrives in three different versions and is captured in action as models wear the shoes to run. The photos take place in New York to showcase the urban aesthetics of the bespoke footwear.
It is accompanied by a selection of apparel that are designed in a similar manner. The apparel features windbreakers, matching shorts, and beanies that are all detailed with contrasting branding accents of both contributing labels. There are also tall white socks, caps, hoodies, and more. The sneaker itself features a color palette of green, yellow, blue, and red on a white base foundation.
Urban Comfort-Focused Running Shoes
Aimé Leon Dore Creates Its Own New Balance 827 Design
Trend Themes
1. Comfort-focused Running Shoes - Opportunity for shoe companies to create more urban-focused, performance-driven running shoes with comfort at the forefront.
2. Collaborative Streetwear - Potential for streetwear brands to collaborate with athletic companies to create bespoke footwear and apparel that cater to both fashion and function.
3. Colorful Sportswear - Trend towards bold and bright colors in sportswear design, providing an opportunity for brands to experiment with new color combinations.
Industry Implications
1. Athletic Footwear - Opportunity for athletic footwear companies to incorporate comfort-driven design into their running shoes, while catering to urban athletes.
2. Streetwear - Potential for streetwear brands to expand their offerings by incorporating athletic-inspired designs and collaborating with athletic companies.
3. Sportswear - Trend towards more colorful and statement-making sportswear pieces, opening up opportunities for brands to experiment with bolder designs and colorways.