The New Balance 57/40 Lunar New Year Sneakers have been created by the brand with a focus on the namesake new year celebration to provide wearers with a way to get ready for the year ahead in a comfortable way.
The sneakers feature a flared midsole that is somewhat oversized and will call to mind 90s styles, which is further accented with 80s-style waves on the mudguard as well as the eyebrow. The sneakers are constructed with colors that pay homage to the Lunar New Year and focus on contrasting shades along with the vibrant N logos, while tiger camouflage is used on the tongue to mark the Year of the Tiger.
The New Balance 57/40 Lunar New Year Sneakers are available now in a full size run for $120 a pair.
Celebratory New Year Sneakers
The New Balance 57/40 Lunar New Year Sneakers are Chunky
Trend Themes
1. Lunar New Year Fashion - This trend presents an opportunity for fashion retailers to create limited edition collections to celebrate culturally significant events.
2. Revival of 90s and 80s Fashion Trends - This trend presents an opportunity for fashion retailers to bring back vintage styles that can appeal to nostalgic consumers.
3. Cultural Celebrations as Design Inspiration - This trend presents an opportunity for designers to explore cultural celebrations as creative themes, resulting in unique and meaningful products.
Industry Implications
1. Footwear Industry - This industry can leverage cultural celebrations as an inspiration to create limited edition collections that can drive sales and create brand loyalty.
2. Fashion Industry - This industry can capitalize on the revival of vintage styles and taps into nostalgia to create new collections that appeal to modern consumers.
3. Design Industry - This industry has an opportunity to explore cultural celebrations and traditions to create meaningful and innovative products across various categories.