The ‘Made In USA’ collection from New Balance was pioneered by creative director Teddy Santis in 2021. As the collection starts to hit stores, fans will finally be able to get their hands on the latest New Balance 990v2 silhouette, which arrives in a ‘Sea Salt’ colorway.
The neutral-toned sneaker relies on mesh underlays and leather overlays to unite shades of gray and eggshell. Gray accents fill the ‘N’ logos, toe box overlays, and the heels. ‘USA’ decorates the upper portion of the sneaker's heel, which is backgrounded by a metallic grey window. Meanwhile, cream-colored laces, midsoles, and tongues tie together the look of this classic sneaker.
Interested parties can sign up for the Aimé Leon Dore raffle to win a chance at purchasing the ‘Sea Salt’ 990v2s.
Minimalist Neutral-Toned Sneakers
The New Balance 990v2 Made in USA 'Sea Salt' Has Been Released
Trend Themes
1. Minimalist Sneakers - The trend towards minimalist sneaker designs presents opportunity for brands to create unique and stylish footwear with simple color palettes and understated features.
2. Neutral Colorways - Neutral colorways like sea salt and grey offer a versatile and classic look that can appeal to a wide range of consumers and become a staple in their sneaker collection.
3. Made in USA - The trend towards supporting locally made products presents an opportunity for sneaker brands to create premium quality shoes with unique designs that resonate with consumers who seek sustainable and ethical fashion choices.
Industry Implications
1. Footwear - In the competitive footwear industry, brands can gain a competitive edge and differentiate themselves by focusing on minimalist, neutral-toned sneakers with unique designs and high-quality materials.
2. Fashion - The minimalist and neutral-toned trend in sneakers can also be applied to other fashion categories, such as clothing and accessories, with companies focusing on sustainable materials and ethical practices to appeal to conscious consumers.
3. Local Manufacturing - The trend towards promoting locally made products presents opportunities for sneaker brands to invest in domestic manufacturing, creating sustainable and ethical production processes that meets the demands and preferences of consumers.